Salesforce Sales Cloud

 Sales Path allows sales managers to define the sales process and makes it easily manageable. It shows what actions are expected from sales reps at each stage, helping sales managers get the expected behavior from their reps.

 Lead conversion process available in Sales Cloud, can be simplified by tailoring it to your business needs (for instance, with B2B and B2C business peculiarities in mind). It’s possible to set up the process of converting a lead into an opportunity, account and contact or just into an opportunity and account, and introduce automated workflows and validation criteria to make lead conversion process smooth and consistent.

 Reports and dashboards allow sales managers to track key sales figures along with sales reps’ performance. Highlighting sales reps’ strong and weak points along with factors influencing their productivity allows sales managers to improve their reps’ performance. Advanced sales forecasting paves the way for smarter sales decisions and helps to map out sales strategy.

 Products and Price Books allow drawing up rules to pricing options for products and services, working with multiple currencies. Sales managers can approve large discounts to certain customer groups based on industry, geography, etc. The feature also allows changing prices while keeping the previous price for the proposals sent earlier. It helps to keep everything under control without exhausting manual efforts when price changes take place.

 Process Builder helps to create an automated workflow, which empowers sales managers with additional opportunities on supervision of their reps’ performance.

  Sales Cloud Einstein provides sales managers with AI-powered analytical capabilities, allowing more accurate sales predictions available due to the advanced analysis of historical pipeline information, business trends and prior opportunity engagement.

 Tasks and Events Management. Reps can easier manage their activities (emails, calls, meetings and tasks) with an intelligent activity timeline, available in Lightning Experience UI. It gives reps a thorough overview of their activities related to a certain opportunity or account, available within one record, so reps don’t have to search for this info in different related lists anymore.

 Social Accounts and Contacts provide sales reps with the info on the contacts or accounts from different social networks (LinkedIn, Facebook, Twitter, YouTube). As a result, sales reps better address their customers’ needs.

 Lightning Voice Dialer facilitates communication with prospects and customers, enables one-click calling and automated call logging. What’s more, it allows localizing sales reps’ phone numbers to their sales territories, which contributes to a higher response rate.

 Process Builder helps to automate lots of manual tasks, like following up on a lead or nurturing an opportunity due to email notifications and automated field updates, which helps sales reps to execute their routine tasks faster and easier.

 Sales Cloud Einstein provides informational support for sales reps’ decisions. They get notified about key moments in their deals, the leads most likely to convert and opportunities they should pay more attention to. Hints on further steps of customer communication also help to turn interactions with clients into an all-round win.

SALESFORCE SALES CLOUD EDITIONS 

1. Salesforce Essentials 

This Salesforce edition provides basic services with the key Sales Cloud features and is good for small companies with a sales team of up to 10 members.

2. Lightning Professional

Since this Sales Cloud edition has no user limits, it’s a proper choice for mid-sized and large companies with one sales department. In comparison with the previous edition, this one boasts richer functionality. Starting with the Professional edition, users get access to the Process Builder feature. However, the Professional edition allows automating only 5 processes.

There’s also a restriction on integrating the Salesforce solution with external systems. If an organization with the Professional edition wants to connect external systems (ERP, PMS, etc.) to Salesforce, it will result in additional costs for each request.

3. Lightning Enterprise

The edition’s name speaks for itself: it’s an ideal option for enterprises, which require powerful system capabilities. It inherits the previous edition’s key features, and frees its users from the limitations in terms of workflow and approval processes, integration, and so on. Thus, the reasons to opt for the Enterprise edition may be as follows:

1. Your company has a set of specific workflow rules and approvals to automate.
2. You want to integrate your CRM with several external systems.
3. You manage various sales territories.
4. You manage various sales teams.
5. You need advanced sales forecasting and reporting.

4. Lightning Unlimited

Lightning Unlimited is the edition suitable for huge companies with hundreds of users.

If you’ve already reached the limits of the Enterprise edition, you may consider a few points to make sure you need to go for Lightning Unlimited:

1. You need multiple sandboxes with different capabilities, like a storage limit, the type of data copied, and the frequency of refresh.
2. You want priority access to support, a full training library and a comprehensive knowledge database.
3. You have extensive requirements for objects, fields and data standards regulated by validation rules.